In an effort to support local shops that make our communities strong, American Express launches Small Business Saturday on the Saturday after Thanksgiving to encourage
people to Shop Small and bring more holiday shopping to small businesses.
number continues to grow. By 2017, there were more than 7,200 Neighborhood Champions across all 50 states. They’re not alone. Beginning in 2011, business associations, nonprofit trade groups, municipalities, and public officials started to unite by forming a Small Business Saturday Coalition, encouraging everyone to Shop Small. And nearly 100 corporations lend their official support to the movement.